Inbound marketing is a strategic approach to creating valuable content that aligns with the needs of the target audience, called the ‘persona’, and seeks long-term relationships with customers.
The inbound marketing strategy is to provide the best solutions to your users’ problems. The main objective is to solve the problem of your personas.
These solutions can come in the form of different types of content, on different platforms, designed to connect with potential buyers at different stages of the buying cycle. In this case, we talk about sales funnel, user journey, journey map, etc.
Soraya Goulart 
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